Easy Tips for Building a Powerful Email List
One of the biggest keys for building a successful business is building an email list, but it can be challenging.
We will be sharing our five biggest tips for building an email list fast using YouTube.
SOCIPLEX brings you the best tips and tools for building your influence with online video.
Let’s jump into the tips.
So one of the big mistakes that we see a lot of people making is actually not focusing on building their email list.
We think there’s a misconception that goes around that thinks, oh it’s not important and a lot of focus and attention is on getting more followers on social media, getting more subscribers on YouTube, but there’s a huge problem with that and that is this.
You don’t own those communication channels.
We’ve seen it happen on Facebook.
Organic reach at one time was really good there, but then as time went one, less and less people are seeing your posts, even if they’ve subscribed, even if they’re a fan of yours that doesn’t even mean that you can get your message to them.
And even on YouTube, most channels have less than 10% of their subscribers even seeing their videos in their main subscription feed.
And that’s a huge problem, because someone subscribed to you or following you on social media does not mean you’re reaching them with your message or your content.
And so that’s why we always encourage entrepreneurs, creatives and video influencers to be building an email list.
Because it gives you an opportunity to get in front of the community that you’re building, the tribe you’re building, despite what happens with social media platforms, algorithms, or even if a platform was to disappear tomorrow.
Essentially any of your social media presence is on rented land, but your email list is something that you can own and then a group of people that you’re able to communicate with in a deeper way over the long haul.
And currently on YouTube between 100 to 200 new people are signing up for our various email lists across the various brands that I’m working with.
And this is organic.
These are people who are interested in the niche that we are in and the message that we’re communicating.
And that’s not from paid traffic.
We’ll do that too.
We’ll do ads sometimes and we can even drive those numbers up, but that is literally just from YouTube so we really believe that YouTube is one of the best ways to build a thriving email list.
And to illustrate the power of this even further, a recent Sociplex Apps newsletter that we sent out got an open rate of 35.96%.
That’s a pretty good open rate in the email marketing space, but that’s also pretty incredible because I’ll tell you this.
A Facebook post that we put up a lot of times might have a reach of 150 people, even though we have thousands of Facebook likes.
Instagram has an algorithm, even Twitter does now too.
That doesn’t mean that just because you have a certain number of followers that your content is getting in front of them, but out of our email list, 30% of people saw the content and were able to read through and open that email.
You can’t get close to that on any other social platform.
There’s no social network that comes close to that kind of attention that still exists in email.
And the click through rate on that same email was almost 3%.
That means that of everybody that opened it, 3% of people clicked through to go watch a video, to go check out a piece of content, to see a live stream and that again, click through rates on social media don’t come close to that let alone someone even seeing it in the first place to being able to click it.
And so we really want to encourage you to be thinking about building an email list as part of your overall strategy online.
But how do you actually do it?
Let’s jump into these five tips.
1. Choose an Email Marketing Provider
Tip number one is you need to pick an email service provider.
This is also known as a CRM and these are services like MailChimp, Aweber, Infusionsoft, ConvertKit, we currently use SOCIPLEX and we want to encourage you, you can do a lot of research here, but don’t get stuck here.
It does matter, but the important thing is just to get started.
But one power tip is if you start with a certain email provider make sure you’re able to export the email list and the contact information that you get from them.
And that way you can switch at any time.
SOCIPLEX not only has a good basic model, but eventually you can move into some advanced automation so whether you’re a beginner or whether you’re even more of an advanced marketer, it is pretty incredible.
2. Create a Free Giveaway (Premium / Lead Magnet)
Tip number two is to create something cool to give away in exchange for a person’s contact information for their email list.
And so in our space this is called either freemium or a freebee or a lead magnet and there is where if you’ve been around Sociplex Apps for very long you know that at the end of the video we are like “hey if you want to download the free Sociplex Apps video gear buyers guide we’ll link it up in the description below.
That’s a free gift and instead of just saying hey jump on our newsletter it’s saying hey here’s something actually cool that’s actually valuable and you can download that in exchange for signing up for the email list.
This free give away has to be really cool and valuable and specific that can be downloaded in exchange for signing up for the email list.
It can be an audio file.
It can be a video that is only available privately.
It’s not a public YouTube video or it’s embedded on a page somewhere.
It could be a checklist, it could be just something quick and cool that’s gonna get results for the people that want those results in your space and in your niche.
3. Create a Landing Page
The third tip and the next step is to then set up a landing page or this is a lead capture page or a squeeze page.
And you’ve seen these before and here’s a couple examples of various ones that we have for our brands and this is just a place where now you can say here’s the free gift that you’re gonna get, whether it’s a free video, whether it’s a free download.
And if you enter your name and email or just your email then I’m gonna send you this and that gives people a way to actually sign up so they can get on your email list.
The best part is that most of the email service providers actually allow you to create landing pages right inside.
So there are other services for this, but then maybe you need to sign up for something else.
That might even cost more money.
So when you are getting started you can definitely use the landing pages or capture pages or squeeze pages that are just a part of your current email service provider.
You have picked an email service provider, you have created a free gift, you have set up a landing page.
4. Call to Action(CTA)
Tip number four is to give a call to actions for people to sign up and download their free gift and join your list in your YouTube videos.
And we encourage you to do this in every video
Typically at the end and always tie it into the content of your video.
And so if you had a video with five tips on how to meal prep for the week, by the end of the video you could say “hey if you want to actually download my grocery shopping list checklist you can grab that as well and it ties into the content of your YouTube video”.
And it gives people the next step to go to another level with you, to download something with you and then to also join your inner circle.
And again, even that person maybe watched the video, maybe they didn’t subscribe on YouTube or maybe they subscribe on YouTube, but your videos aren’t showing up on their feed.
If they’ve signed up for your email list then you can send out a weekly newsletter and have another way to drive views, to drive traffic to your content, to your video, to whatever it is you’re promoting.
And so what we’ve done on video influencers on Sociplex Apps is just consistently video after video we’ve put these videos out and at the end of every video we give call to actions to different free gifts that we have depending on what the topic is, what the niche is.
– And we also have a guide with 19 things to do every time you upload a YouTube video.
It’s free and then you’ll also get weekly tips just like this one in your email inbox.
And that is exactly now have between 100 to 200 new people joining our email list everyday because we’ve put out a library of videos that are getting views on YouTube, whether we work or not and as we talk to people for a while some people say yeah, I’d love to go to the next level, I’d love to be a part of the inner circle, I’d love to join the tribe and join the community and download whatever the free gift is and they’re able to go to the next level.
5. Repeat the Process
Tip number five is to actually repeat this process over and over again.
And so here’s a couple actionable tips here.
The first one is again you can repeatedly talk about it in consistent videos.
Maybe you post a video a week on YouTube.
Every video you can talk about your free gift and joining your inner circle or your newsletter or whatever it is.
But then you can eventually expand into creating more freemiums, more lead magnets, whatever you want to call them that can also serve different micro tribes of your overall niche and your overall community.
And so if you never set this up before we encourage you to only focus on one free gift, building one segmented audience and just building up one thing at a time.
But eventually you can expand.
And so we have some free gifts that are related to free video training about product reviews.
If you repeat this process over and over and over again that is how you can build a sizable email list.
So hope that you can see the value in building an email list.