Social media isn’t cool. You know what’s cool? Social media influence! When I just typed that in, I took some liberties from that one part in The Social Network (you know, that movie about Facebook). It’s the scene where Sean Parker tries to convince Mark Zuckerberg about the potential of his then-no name tiny platform. When it comes to Youtube marketing, I think marketers and brands should gleam with similar excitement at the opportunity a YouTube influencer has, especially when appealing to millennials and niche audiences. But these aren’t the only audiences YouTube is successful in reaching. Brands across all industries and niches are quickly discovering how to make money on Youtube with influencer marketing.

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