Lyca Smith is a full time brand developer, and marketing consultant helping businesses, and entrepreneur’s to build brands that last. It has now become a community platform for building online business and making money online with more than 170,000 active members worldwide. Over the last several years I have helped hundreds of people just like you, to gain more online exposure which in turn creates more awareness, leads, and sales.
Lyca Smith’s main marketing strategy revolves around two important practices: constantly monitoring competitors and creating reactive marketing strategies. To execute these, Lyca Smith used Sociplex’s suite of products like CRM, Emailer, Influencer Marketing, SMS Marketing to build indices of its competitors’ sites and to conduct in-depth competitive analysis.
Starting with a bird’s eye view, Lyca Smith first identifies the top leaders & competitors using Sociplex’s Industry Analysis module. This includes the Influencer Strategy & Activation Module & Network Development services. Sorting the list of leaders by their change in traffic over the last two months, revealed the most recent active players.
Armed with Sociplex, Lyca Smith’s marketing team is able to:
Target the best performing keywords either by increasing PPC spend or investing more in SEO.
Find high quality publisher sites to add to their GDN campaigns or find new relevant ad networks.
Identify new high quality affiliates and negotiate deals with them based on actual traffic potential for each.
Optimize their social marketing campaigns by targeting the right networks and creating the best performing pages based on competitors’ social activity.
By building a website rank index that is based on Sociplex tools data, we’ve managed to reach an accuracy level of 95%, whereas other tools provided accuracy of only up to 80%.
This has been consistent for every month since we first started using Sociplex tools back in December 2019.