Revo Rally Success Story

Revealing the competitive landscape and growth opportunities in new business

Revo-Rally is a trusted sports community for people to list, discover, and book unique Exotic Car Rally events with other like-minded SuperCar enthusiasts around the world.

The goal is to create a unique series of fun car vacation events for exotic and luxury car owners throughout the season that bring together like-minded people and develop new friendships.

Super Car owners enjoy a unique driving experience. 

A big part of Revo-Rally’s growth strategy includes expanding into new markets & locations making people aware of it.

Identifying Key Competitors

The Challenge

Upon entering, one major challenge for Revo-Rally was to understand the competitive landscape. Using the Sociplex suite of products, the company set out to identify the national and local business leaders, as well as emerging players, all of which seemed to be engaged in aggressive business efforts

The Success

Starting with a bird’s eye view, Revo-Rally first identified the top leaders in the Exotic Car rally industry, using Sociplex’s Industry Analysis module.  This includes the Influencer Strategy & Activation Module & Network Development services. Sorting the list of leaders by their change in traffic over the last two months, revealed the most recent  active  players.  Within a  few  days,  Revo-Rally  was able to access the complete competitive landscape of the Exotic Car Rally industry & its community.

Identifying Growth Opportunities in building the Community Business

The Challenge

After identifying the top and most active local competitors & the market, the next stage for Revo Rally was to attract new customers and bring in like minded people who might be interested in to invest in building new relationships. To do that, Revo Rally used Sociplex Email & SMS Marketing tools.

These analyses supported three central goals:

  1. Creating brand awareness 
  2. Building effective business strategies
  3. Prioritizing traffic sources

The Success

Sociplex data revealed that the top competitors focused mainly on: 

  • Advertising with local digital news publishers
  • Running AdWords display and search campaigns
  • Building partnerships with strong niche sites
  • Engaging in local social networks via paid and organic campaigns. 

Based on these findings, Revo-Rally  decided  to  allocate  most  of  its  resources  to  display  and  search  ads,  partnerships  and other sociplex products like CRM & Ticketing systems to provide a seamless experience to the new and existing customers.